Background
Tapcart is a no-code mobile app builder for Shopify. Allowing e-commerce brands such as OVO, Princess Polly, Drew House, etc. to reach millions of consumers through their mobile platform.
Many clients have experienced, on average, a 40% increase in session conversion rates with Tapcart, along with an average ROI of 43x.
Overview
I've led the end to end design process for numerous projects within the Integrated Commerce team, overseeing the enhancement of the consumer app experience for our enterprise clients.
Occasionally, the consumer experience directly impacts the merchant dashboard experience. This ensures that merchants also possess configuration capabilities to manage the app features presented to their users.
The following is a sneak peak at the projects I’ve led. If you'd like to delve into the finer details of my process, feel free to reach out!
Custom Blocks on Cart
While working on expanding customization options for merchants through Custom Blocks, I lead design in enabling custom block features within the cart during the purchase process.
Identified and designed key opportunities to input Custom Blocks on the user purchasing flow.
Designed an ideal user flow for merchants to create and add Custom Blocks on cart on the dashboard experience.
Ensured that the design strategy on the mobile app and merchant dashboard experience encompasses company goals and is scalable
