I'm Leshell and I'm a designer of all sorts - products, brands, sometimes graphics.
I'm Leshell and I'm a designer of all sorts - products, brands, sometimes graphics.
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Experience
Senior Product Designer @ Brigit
Senior Product Designer @ Brigit
Oct 2024 - Present
Led design for the Growth & Memberships team in collaboration with product and engineering to launch solutions to optimize the onboarding, activation and post-activation experience.
Product Designer @ Tapcart
Product Designer @ Tapcart
Product Designer @ Tapcart
May 2022 - Aug 2024
Lead designer on the integrated commerce team, shipping features for high profile clients while improving the mobile shopping experience.
Product Designer @ Super (Shop, Cash, Travel)
Product Designer @ Super (Shop, Cash, Travel)
May 2019 - May 2022
Worked cross functionally with the engineering/product teams to ship high priority features that will increase lifetime value for up to 2 million users.
Led design for Super’s first ecommerce platform and fintech app, driving cross-retention, loyalty, and user engagement within the superapp. Additionally, designed feature integrations such as subscription programs aimed at increasing lifetime value for travel users.
Freelance Brand Strategist & Designer
Freelance Brand Strategist & Designer
Since June 2020
Consulted with clients and designed visual brand identities for small business in the beauty, fashion, & lifestyle industry.